I always enjoyed the new product launch announcements by the late Steve Jobs when Apple would launch a new product or updated product. He would come out on stage dressed in a black turtleneck and bluejeans with a big screen behind him showing the new product. Millions of people waited in anticipation of the new product whether it be the iPod, iPhone or iPad. When anyone plans a major announcement like running for political office, introducing a new coach etc, it is a major event with the press there to cover it and put it on TV and the internet.
In contrast when it was time to announce the birth of Jesus, God did not call the press corps to cover it. There media coverage available. They did not have TV, radio or internet back then. God sent angels to announce the birth of Jesus, but not to the rich and important of society. God sent the angels to shepherds who were in the fields watching their sheep at night. Think about the significance of God sending the angels to shepherds. Shepherds were not important in that culture. They had hard lives which consisted of staying with the sheep 24 hours a day 7 days a week. By sending the angels to the shepherds God announced to the world not only that Jesus was born, but also that Jesus is for all people no matter what their standing in society is.
It is also interesting to reflect on the fact that these shepherds took care of sheep and lambs. When Jesus came to John the Baptist at the river, John cried out “Behold the Lamb of God who takes away the sin of the world.” The angels announced to the shepherds that the Savior of World had been born. Jesus would become the Savior by sacrificing Himself on the cross and the Lamb of God.
Jesus is for all people and wants all people to come to Him. No one is unimportant to Him. His love is equal for all people.